Every year the pet blogger’s community comes together in a joint exercise to document their journey.
I’ve participated in this activity through my other blog: Maggie Loves Orbit and this year I wanted to also participate on this one.
Our host is no other than Colby. He trains service (dog) puppies. I know right. Someone has to do it and Colby takes one for the whole team. I mean how cute are his puppies. Speaking of which – you should go visit his website: Puppy In Training
So how does this work?
Every blogger answers the same set of questions every year. So without further ado, here’s my 2022 entry.
1. When did you begin your blog and what do you currently write about on your blog?
I started this blog on October 12, 2021. I write about dog food/nutrition.
By the end of November, I had 35 pieces of content up (pages and posts). I realized just what a writing machine I could be given how passionate I am about dog food.
Ok. Nutty. I’m CLEARLY nutty about dog food.
2. Name one thing about your blog, or one blogging goal that you accomplished during 2021, that made you most proud.
I did a soft launch to my Instagram community and I have already been receiving bookings from dog parents for wellness calls and packages.
I also started to publish daily reels. One reel on animal fiber has hit 2.3 million views, another has hit 1.1 million views (this one is about salmon roe and it’s such a short video) while another is on it’s way to hitting 1 million (this one is a short video on lion’s mane).
This has led to more clicks to the website and more wellness calls. Which means more dog parents that I can help!
What was the biggest blogging challenge you faced in 2021? How did you tackle it?
Leaving a consulting job that accounted for a great portion of my income. And while I realized I wasn’t aligned with the direction the company was going, it became a blessing because it propelled me to put all my energy into this new venture.
Tell us one thing you learned in 2021 that can help us all become better bloggers.
Video can help amplify your blog and drive traffic to it. I used to be so intimidated by YouTube thinking I needed to create long form videos. Now I am focused on 15 second or less videos that I distribute on YouTube, TikTok, Facebook and Instagram.
What are your top three blogging goals for 2022?
I have big goals:
- Launch a podcast
- Launch an online workshop
- Start writing a book
In the perfect world, where do you see yourself and your blog one year from now?
My vision is to help other dog parents level up what they feed their dog. That doesn’t mean I want to convert them to feed raw (that’s what I do for my own dogs). I just want them to improve incrementally from their comfort zone to the next level.
That means kibble feeders will become experts in adding fresh food to increase their dog’s vitality.
That means some will be home cooking and an even smaller minority raw feeding.
As for the blog, my goal was to publish daily (short form articles and recipes) I know ambitious right? But if I’m doing this full time then I should be able to even if it’s taking the Instagram content I publish and posting it here. Currently, I’m posting twice a day to Instagram (one post and one video).
If you had a $1,000 to spend on your blog how would you spend it?
I’m content where I am today. I have all of the equipment I need for both the video and podcast. Perhaps by mid-year, I’d like to rent an Airbnb with a big massive kitchen and live stream the workshop from there.
What is one skill you’d like to learn or improve in 2022?
Get comfortable on camera. I still feel SO awkward.
If you could ask the pet blogging community for help with one challenge you’re having with your blog, what would it be?
I still can’t quite fall into a cadence with my email marketing. I can go four weeks and publish weekly and then ghost my whole list for six months.
I’d love to hear how you have developed this habit? What do you include in your emails? What keeps you consistent?
And that’s a wrap
Thank you fellow pet bloggers. I enjoy participating in this annual challenge. Here’s to a wonderful 2022 for all of us.